Cebir Giyim San. Tic. Ltd. Şti.

Activewear Brand and Sportswear Manufacturer in Turkey – Performance Apparel and Lifestyle Collections

Maraton Sportswear is a Turkish activewear brand and apparel manufacturer specializing in performance-driven sportswear and lifestyle clothing. Established in 1992 under Cebir Tekstil, the company develops products that combine comfort, functionality, and modern design for both active and everyday use.

Activewear and Product Range

Maraton focuses on versatile sportswear designed for both athletic performance and daily wear.

Production scope:

• T-shirts, sweatshirts and hoodies
• Tracksuits and joggers
• Leggings and performance bottoms
• Sports bras and activewear tops
• Accessories and lifestyle products

The collections emphasize mobility, breathability, and lightweight construction, making them suitable for both training and urban use.

Design Philosophy – Performance Meets Lifestyle

Maraton operates with a hybrid design approach:

• performance-oriented technical fabrics
• ergonomic cuts for movement
• minimal and functional aesthetics
• “athleisure” positioning (sport + daily life)

The brand philosophy centers around the idea of:

👉 “freedom of movement and everyday comfort”

Production and Supply Structure

Maraton combines brand development with manufacturing capability:

• apparel production under Cebir Tekstil
• technical fabric usage and product development
• collection-based production cycles
• retail and online distribution

This enables:

• consistent product quality
• scalable production
• fast product availability

Retail and E-Commerce Model

Maraton operates with a multi-channel distribution system:

• direct-to-consumer e-commerce (maratonsw.com)
• retail sales and product campaigns
• seasonal collections and promotions

The company targets both:

👉 end consumers (B2C)
👉 and potential wholesale / distribution partners (B2B)

Market Position – Activewear Lifestyle Brand

Maraton is positioned as:

👉 a mid-market activewear brand combining performance and daily wear

Key advantages:

• long-term industry experience (since 1992)
• balance between sport and lifestyle
• functional product design
• accessible price-performance positioning

Ideal Supplier / Partner Profile – Who Should Work with Maraton?

Maraton is suitable for:

• retailers seeking sportswear suppliers in Turkey
• distributors targeting activewear and athleisure markets
• e-commerce sellers sourcing ready sportswear collections
• buyers looking for performance apparel with lifestyle appeal